Jennifer is an experienced growth and marketing leader with over 15 years of expertise in creating and implementing global growth strategies. She consistently drives significant growth, high engagement, and low acquisition costs while prioritizing the customer experience at every stage of the journey.
From brand to growth: How marketing leaders turn brand strategy into revenue impact
31 March 2026
0 min read
For more insights on this webinar, read the blog post.
Many companies invest in brand strategy but struggle to translate it into consistent customer experience and measurable growth. The gap often appears in everyday communications, where fragmented messaging weakens trust and dilutes brand impact.
In this webinar, Jenny Herbison, SVP of Marketing at Exclaimer, shares how her experience moving from Skyscanner to Exclaimer reshaped her view of brand leadership. She outlines a practical framework for turning brand into a growth accelerator by aligning customer insight, positioning, and marketing execution.
You’ll learn:
Why brand strategy often breaks down in everyday communications
How marketing leaders align brand, product, and marketing execution
How communication governance strengthens brand trust and growth
