Industry:
Financial Services
About
Size:
2,600 employees
HQ:
Vancouver, Canada
Background
Vancity is a credit union based in Vancouver, British Columbia, serving members across the region with 2,600 users in their email environment. The organization operates with a complex structure including branch staff across multiple locations, headquarters employees, and affiliated entities.
As Vancity prepared for a significant organizational rebrand in 2026, the marketing and IT teams faced multiple pain points: they had no centralized way to manage email signatures across their entire organization. Manual signature distribution created inconsistent branding, operational burdens, and no visibility into adoption rates.
With a new visual identity on the horizon, Vancity needed a solution that would deliver both brand consistency and marketing team autonomy.
Vancity’s challenge
Before Exclaimer, Vancity relied entirely on manual processes to distribute signature templates, with no centralized control or enforcement.
The marketing and IT teams faced multiple pain points:
No brand consistency: No way to ensure users adopted current signatures or maintained brand standards.
Manual operational burden: IT and marketing teams spent significant time distributing templates and troubleshooting individual signature issues.
Complex customization requirements: Needed to support 20-30 territorial acknowledgement options based on office location, plus custom fields for pronouns, booking links, branch hours, and secondary addresses.
Multi-brand complexity: Different signature variations required for subsidiaries and affiliated entities
Zero visibility: No insight into who was using current signatures versus outdated versions
Upcoming rebrand risk: With a major rebrand planned, manual processes would make consistent deployment nearly impossible
The marketing team needed independence to manage brand elements and campaign updates without creating IT bottlenecks for every change.
How Exclaimer helped
Vancity implemented Exclaimer in July 2025, taking a structured, phased approach that began with a pilot by a cross-functional team. This then expanded to brand champions across the organization, culminating in a successful organization-wide rebrand rollout in early 2026.
With Exclaimer, Vancity can:
Automatically apply consistent, professional signatures across all employees with centralized control.
Support complex customization, including 20-30 territorial acknowledgement options, pronouns, booking links, and custom fields via Exclaimer’s User Detail Editor.
Enable the marketing team to manage signature templates, campaign banners, and brand updates independently without IT involvement.
Deploy multiple signature variations, including full signatures with banners, reply signatures, internal-only versions, external-only versions, and subsidiary-specific templates.
Schedule quarterly campaign updates and signature changes in advance using built-in scheduling capabilities.
Use Brand Kits to centralize fonts, colors, logos, and icons across all templates for easier management.
Automatically assign appropriate signatures based on location, department, and zip code using advanced assignment rules.
Exclaimer now serves as the centralized platform that gives Vancity's marketing team the autonomy to maintain brand standards while IT retains technical control. This has eliminated bottlenecks and ensured consistency across every email.
The results
30-40 seconds
deployment time
to initial test users
20-30
different territorial acknowledgement options automated
100%
of users successfully selected their own default signature
Before & after
Before: Manual signatures, no centralized control, inconsistent branding, operational burden on IT and marketing, and no way to ensure brand standards.
After: Marketing manages signatures centrally. Brand consistency across all employees. Complex customization automated. Phased rebrand executed smoothly, with no IT involvement for updates.
"This has been a long-time dream for our team, and Exclaimer delivered exactly what we needed. Our marketing team now has complete independence to manage quarterly campaigns and brand updates, and leadership is really happy with how everything is working. Getting Exclaimer on board before our rebrand made all the difference and we now have brand consistency across all 2,600 users."
Sophie Pluck
Senior Marketing Specialist, Brand
Vancity
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