
How the Rugby Football League ended a 3-4 day signature update process with Exclaimer
HQ:
Manchester, England, United Kingdom
Industry:
Sports
Size:
200+ employees
Features used:

Background
The Rugby Football League (RFL) is the national governing body for Rugby League in the UK, administering the England Rugby League teams, the Rugby League Lions, the Coral Challenge Cup, and more. Founded in 1895, it works with leagues, clubs, and Rugby League Foundations to offer new ways to play, from Play Touch Rugby League to Wheelchair RL, and to inspire the next generation of players and fans.
Before working with Exclaimer, the RFL's email signatures had no consistency at all. Staff used different fonts and images, and some employees sent no signature whatsoever. Standardizing over 200 signatures by hand cost the technology team 3-4 working days on average every time templates needed to change.
Before & after
Before
No consistent signature format across the organization
Some employees sending no email signature at all
3-4 working days lost every time templates needed to be updated
Unprofessional, inconsistent templates reaching business contacts
After
One centralized system managing every employee signature
Every email carrying a consistent, professional look
Signature updates handled centrally, without the multi-day turnaround
No dependence on individual staff to keep their own details current
RFL's challenge
The RFL needed a way to standardize signatures across the organization without the manual workload it had been taking.
The technology department faced a few clear pain points:
Inconsistent signatures across the organization: Employees used different fonts and images, and some sent no signature at all.
A slow manual process: Updating signatures for 200+ staff by hand cost the team 3-4 working days on average, every time.
Native tools fell short: Microsoft 365 alone couldn't centrally manage logos, images, and messaging for each department.
Unprofessional impressions: Inconsistent templates were reaching business contacts, at odds with the image RFL wanted to project.
The results
200+
email signatures brought under one centralized system
3-4 days
lost per update cycle, on average, before Exclaimer — now eliminated
100%
brand consistency on every email
How Exclaimer helped
Exclaimer gave the RFL's technology department a central place to manage every employee's email signature, replacing a manual process that used to take days.
With Exclaimer's cloud solution, the RFL can:
Manage signatures centrally so logos, images, and messaging for each department are controlled in one place.
Get consistent branding on every email signature, aligned with ongoing marketing activity.
Ensure every email now carries a consistent, professional look, regardless of who's sending it.
Give time and resources back to IT, with no more multi-day signature update cycles









