RFL logo

How the Rugby Football League ended a 3-4 day signature update process with Exclaimer

HQ:

Manchester, England, United Kingdom

Industry:

Sports

Size:

200+ employees

rugby football league hero image

Background

The Rugby Football League (RFL) is the national governing body for Rugby League in the UK, administering the England Rugby League teams, the Rugby League Lions, the Coral Challenge Cup, and more. Founded in 1895, it works with leagues, clubs, and Rugby League Foundations to offer new ways to play, from Play Touch Rugby League to Wheelchair RL, and to inspire the next generation of players and fans.

Before working with Exclaimer, the RFL's email signatures had no consistency at all. Staff used different fonts and images, and some employees sent no signature whatsoever. Standardizing over 200 signatures by hand cost the technology team 3-4 working days on average every time templates needed to change.

Before & after

Before

  • No consistent signature format across the organization

  • Some employees sending no email signature at all

  • 3-4 working days lost every time templates needed to be updated

  • Unprofessional, inconsistent templates reaching business contacts

After

  • One centralized system managing every employee signature

  • Every email carrying a consistent, professional look

  • Signature updates handled centrally, without the multi-day turnaround

  • No dependence on individual staff to keep their own details current

RFL's challenge

The RFL needed a way to standardize signatures across the organization without the manual workload it had been taking.

The technology department faced a few clear pain points:

  • Inconsistent signatures across the organization: Employees used different fonts and images, and some sent no signature at all.

  • A slow manual process: Updating signatures for 200+ staff by hand cost the team 3-4 working days on average, every time.

  • Native tools fell short: Microsoft 365 alone couldn't centrally manage logos, images, and messaging for each department.

  • Unprofessional impressions: Inconsistent templates were reaching business contacts, at odds with the image RFL wanted to project.

The results

200+

email signatures brought under one centralized system

3-4 days

lost per update cycle, on average, before Exclaimer — now eliminated

100%

brand consistency on every email

How Exclaimer helped

Exclaimer gave the RFL's technology department a central place to manage every employee's email signature, replacing a manual process that used to take days.

With Exclaimer's cloud solution, the RFL can:

  • Manage signatures centrally so logos, images, and messaging for each department are controlled in one place.

  • Get consistent branding on every email signature, aligned with ongoing marketing activity.

  • Ensure every email now carries a consistent, professional look, regardless of who's sending it.

  • Give time and resources back to IT, with no more multi-day signature update cycles

"Before we worked with Exclaimer, employees were using all kinds of different signatures. Emails were going out with different fonts and images, and some people didn't include an email signature at all! It was all a bit of a mess. We needed an easy, centralized system that made messages look more professional.

"We worked with Exclaimer's Customer Success team who were great and willing to help at any time. We'd normally expect to send an email to a supplier and not hear back until the next working day, but even when off-the-clock, the team were willing to assist with any questions. Exclaimer was very professional at all times, and I wouldn't hesitate to recommend its services."

Matthew Dews

Head of Technology

The Rugby Football League

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