How Movember unified its email signatures across every office with Exclaimer
HQ:
Melbourne, Australia
Industry:
Non-profit
Size:
400+ employees
Features used:
Background
Movember is the leading charity focused on men's health globally, taking on prostate cancer, testicular cancer, mental health, and suicide prevention. Since 2003, it has funded more than 1,250 men's health projects worldwide, growing from a single campaign in Melbourne into a truly international organization.
For a charity whose recognition depends on consistency, from the moustache to every piece of donor communication, brand consistency isn't optional. But before Exclaimer, Movember's email signatures were managed office by office, with no central control.
Before & after
Before
Manual email signature updates through Microsoft 365 transport rules
A different email signature template at every office
Employees editing their own email signature designs
No central point of control for IT
After
Centrally managed email signatures from one cloud platform
One consistent, on-brand email signature template across every location
Zero downtime during rollout
Full control restored to IT, without the manual admin
Movember's challenge
Managing email signatures through Microsoft 365 transport rules had become unsustainable for Movember's IT team.
Fragmented, office-by-office branding: Every office ran its own email signature template, with no way to guarantee outbound emails looked the same.
Manual, time-consuming administration: All updates had to be pushed out by hand through transport rules, with no central system.
Employee-led edits: Without central control, employees could and did make their own changes, pulling signatures out of line with brand guidelines.
A brand-critical charity with no signature guardrails: For an organization whose recognition depends on consistency, that gap put every email at risk of undermining a brand built over two decades.
The results
Zero
downtime during the company-wide rollout
One
central platform replacing manual transport rules
All
offices sending consistent, on-brand signatures
How Exclaimer helped
Movember signed up for a free trial of Exclaimer's cloud solution to see whether it could deliver on the promise of centrally managed email signatures.
With Exclaimer, Movember can:
Centrally manage email signatures for every employee from a single cloud platform, without relying on Microsoft 365 transport rules.
Roll out pre-approved templates instantly, with no downtime and no disruption to day-to-day email.
Keep every office on-brand, replacing office-by-office templates with one consistent design used company-wide.
Free IT from manual signature admin, so updates happen centrally instead of through one-off requests.
Every email leaving Movember, wherever in the world it's sent from, now carries the same professional, on-brand email signature.
