How do I activate server-side imprinting?

You can enable cloud deployment during initial onboarding via the Connect option on your Exclaimer dashboard. To set it up later, go to the Settings menu, select Mail Flow , then choose Connect to (your preferred email platform) . Follow the on-screen instructions to authorize Exclaimer and set up server-side imprinting.

Does cloud deployment add any security risks to our email flow?

No. Emails are routed through Exclaimer’s Azure-based service within your local region, using email platform connectors. No email content is stored, and security standards such as ISO 27001, ISO 27018, and GDPR compliance are built in. Data is encrypted end-to-end with TLS protection, and advanced security measures such as firewalls, intrusion prevention systems (IPS), and active DDoS protection are in place to defend against cyber threats.

Can users change or remove their signatures?

No. Because signatures are applied server-side after the email is sent, end users can’t alter or bypass them. This guarantees that every message carries the approved signature and required disclaimers.

Will users see their signature while composing an email?

Because signatures are applied in the cloud, they aren’t visible while the user is writing their message. However, Exclaimer Cloud can also be paired with our Outlook add-in or Google Workspace app. This gives users a live preview of their signature as they type, while still ensuring the approved signature is applied server-side after sending. However, applied signature visibility in the sent items folder can be toggled on in your mail flow settings for both M365 & Google Workspace.

What happens if Exclaimer is unavailable — will our emails still be delivered?

Yes. Email delivery is never interrupted. Our 24/7/365 monitoring automatically detects any service alerts, with escalation chains that notify Exclaimer’s senior technical team immediately. In the highly unlikely event that the signature service at a regional datacenter is affected, your organization’s emails will not be lost. As soon as the issue is resolved, email continues to be sent as normal, with signatures resuming automatically. Exclaimer also uses high-availability clusters, automated load balancing, and continuous data synchronization to ensure seamless failover. Scheduled updates are deployed during off-peak hours, and the service is stress-tested to guarantee reliability.

Why is Exclaimer the best option for my business?

Exclaimer has been the leading signature management solution for 25 years. We are the only solution that has a 100/100 security scorecard. Our modern cloud-based technology will save your team time, save your business money, and allow you to easily implement disclaimers and brand requirements across signatures.

Brand Kits are Exclaimer’s central place for managing brand assets across employee communications. They store approved logos, fonts, colors, banners, meeting backgrounds, and disclaimers in one kit and apply them consistently across connected email signatures and video meetings, so employee communications stay on-brand automatically.

Who are brand kits for?

Brand Kits are perfect for organizations managing multiple brands, regions, departments, or subsidiaries—especially those going through rebrands, growth, or M&A activity.

How do I access Brand Kits?

Brand Kits are available with all Exclaimer plans. Log in to your Exclaimer account and go to Settings (Cog icon) > Brand Kits to create or edit your Brand Kits.

How do Brand Kits keep email signatures consistent?

Regardless of how complex your organization's structure may be, brand assets are stored and managed in one place. When assigned to signatures, Brand Kits ensure every employee email follows the correct brand guidelines.

What types of assets can I manage with Branding?

With Brand Kits, you can define logos, icons, fonts, colors, and banners for all of your brands, offices, regions etc. These assets are then available to use in any email signature design, for any of your teams. Pro users can enjoy this same brand-consistency on their organization’s meeting backgrounds using our Meeting Branding feature .

How do I add a brand asset to a new signature?

For each signature, select your brand kit from the dropdown. Then, when you add text or image assets in the Signature Designer, your assigned Brand Kit defaults (fonts, colors, and logos) are applied automatically. For example, when adding an Image/Logo element, simply select “Brand Image” as the source to choose from the pre-defined assets stored in the Brand Kit.

How do I upload and manage brand images?

Within Brand Kits, you can upload up to three images in different shapes, add alt text and hyperlinks, and make them available for use in your signatures.

Can I add assets while creating a signature if none are uploaded yet?

Yes. A placeholder appears will appear If there are currently no brand images defined. Once you upload your images to the assigned Brand Kit, they’ll automatically update in your design. For more information, see How to use Branding in a signature .

Can I preview changes before they go live?

Yes. While updates apply automatically, you can review them in the Signature Designer to confirm everything looks correct before finalizing and deploying to your users.

How do Brand Kits save time when managing email signatures?

Centralizing brand assets into set Brand Kits for each of your brands eliminates repetitive tasks like re-uploading the logos or defining colors and copying hex codes for every signature, across each of your brand's templates. Updates to every Brand Kit applies everywhere it is linked, reducing manual work, cutting down on errors, and streamlining brand management at scale.

Exclaimer has been the leading email signature management solution for 25 years and is the simplest way to manage email signatures at scale. Exclaimer is the only email signature management platform with Brand Kits—keeping assets in one place and updating them everywhere automatically.

Can I use an animated GIF as my campaign banner?

Yes. Animated GIFs are supported.

Can I assign a campaign to specific users?

Yes. In the advanced rules section you can assign campaigns to individual users or groups.

Can I set an advanced date/time schedule for a campaign?

Yes, with the Pro plan. After initial setup, advanced rules let you define detailed schedules.

Can I use a Salesforce list to target recipients?

Yes, if you’re on the Pro plan and already connected to Salesforce. In the advanced rules, you can select Salesforce lists from the Recipients tab.

How do I control the priority of my campaigns?

At present, campaigns are applied in the order they’re stored, and the first suitable one is used. Manual reordering isn’t available yet.

Can I control where in the signature the campaign banner will appear?

Not right now. Banners always appear at the bottom of the signature, which may be below a disclaimer if you use one.

Can I customize the banner’s size or alignment?

No. The banner appears at the size it was uploaded. You can add a hyperlink, but layout changes aren’t supported.

What are the limits on image dimensions?

Neither the width nor height can exceed 600 pixels.

Can I connect to Google Analytics?

Yes. By adding UTM parameters to your banner’s URL, campaign clicks can be tracked in Google Analytics.

Why is Exclaimer the best option for my business?

Exclaimer has been the leading signature management solution for 25 years. Our modern technology will save your team time, save your business money, and allow you to easily implement disclaimers and brand requirements across all user signatures.

How Everton FC moved 350 email signatures to Microsoft 365 in under 2 hours

HQ:

Liverpool, England, United Kingdom

Industry:

Sports

Size:

350 employees

Features used:

Background

Everton FC is one of English football's most recognized clubs. Founded in 1878 and based at Goodison Park in Liverpool since 1892, the club has won nine league titles and five FA Cups, and competes in the Premier League in front of a global fanbase.

Everton had used Exclaimer's on-premises software for years to manage email signatures across the club and protect its brand. IT also relied on that signature space to run ongoing promotions for the club's official charity, Everton in the Community. When Everton moved its mailboxes to Microsoft 365, it needed a cloud-based way to keep that same level of control, without losing momentum on its charity campaigns.

Before

Email signatures tied to an on-premises system with no path to Microsoft 365
Signature templates needing a manual rebuild for the cloud
No practical option beyond Microsoft 365 Transport Rules, built and maintained by hand
Everton in the Community campaign banners at risk of disappearing mid-migration

After

Centralized, cloud-based signature management for every Microsoft 365 mailbox
Every one of Everton's 350 accounts live in under two hours, with zero downtime
Existing templates converted and ready to use in Exclaimer's cloud solution
Everton in the Community banners running without a gap

Everton FC's challenge

Moving to Microsoft 365 put two things at risk for Everton at once: brand control and a live charity campaign.

Brand control was on the line: Everton had used Exclaimer for years specifically to keep every signature on-brand. A migration that broke that control, even briefly, meant the crest could go out wrong on live club email.
A charity campaign running in real time: Signatures also carried ongoing promotion for Everton in the Community. Any gap meant lost visibility for the charity, not just an IT inconvenience.
Transport Rules wasn't a real option: Microsoft 365's native Transport Rules could technically apply signatures, but only through complex, manual configuration that IT didn't have time to build and maintain.
The clock was already running: The migration was underway. Whatever Everton chose had to be ready immediately, not after weeks of setup.

350

email accounts brought under central control

< 2 hours

to go fully live on Microsoft 365

Zero

downtime and zero disruption

How Exclaimer helped

Having already used Exclaimer's on-premises software, Everton FC moved to Exclaimer's cloud solution to manage email signatures for Microsoft 365.

With Exclaimer, Everton FC can:

Convert every template for the cloud: Exclaimer rebuilt Everton's existing signature designs, so they worked immediately in the new platform, with no manual redesign required.
Deploy to every account in under two hours: All 350 Microsoft 365 mailboxes went live with zero downtime for staff.
Keep the charity campaign live: Everton in the Community's email banners carried straight over, with no gap in visibility.
Run it without specialist IT skills: Once live, day-to-day updates don't need any particular technical training.

How Everton FC moved 350 email signatures to Microsoft 365 in under 2 hours

Background

Before & after

Everton FC's challenge

The results

How Exclaimer helped

See more customer stories