How Combilo brought reliable, consistent email signatures to four divisions with Exclaimer
HQ:
Waddinxveen, Netherlands
Industry:
Fresh Produce
Size:
170+ employees
Features used:
Background
Combilo has been trading fresh produce since 1924. Based in Waddinxveen, the Netherlands, the company operates across four divisions, supplying greenhouse- and outdoor-grown vegetables, fruit, and exotics to customers across Europe.
Four divisions meant four different approaches to something as simple as an email signature. Combined with a previous vendor that regularly broke delivery and mangled formatting, Combilo's email communications were working against the professional image the business had spent a century building, not for it.
Before & after
Before
Four divisions, four different email signature setups
Recurring delivery and formatting failures from the previous vendor
Manual updates eating into IT's time
Email signatures undermining the brand instead of representing it
After
One consistent email signature setup across every division
Reliable, uninterrupted email delivery
Signatures that update automatically from Active Directory
Email signatures IT no longer has to think about
Combilo's challenge
The previous vendor was the immediate problem: emails going out with broken formatting or the wrong signature attached, in a business where every email is also a conversation with a buyer or grower. But the vendor wasn't the only issue. Combilo's four divisions had each developed their own way of handling email signatures, with no shared standard and no easy way for IT to enforce one.
Fixing the delivery problem alone wouldn't have fixed the bigger one. Combilo needed a single email signature management solution that worked cleanly with Office 365, gave every division the same standard, and didn't require IT's constant attention to maintain it.
The results
4
divisions running on one email signature setup
1
platform replacing a fragmented, vendor-plagued process
Auto
email signature updates pulled straight from Active Directory
How Exclaimer helped
Exclaimer replaced Combilo's fragmented setup with one centrally managed platform. Email signatures now pull live data straight from Active Directory, so they update automatically as people join the business or change roles, with no manual editing required.
The trial ran cleanly enough that Combilo didn't need to loop back with follow-up issues, and the move away from the previous vendor didn't reintroduce the delivery problems it was meant to solve. The result isn't just consistent branding across four divisions. It's one less thing for IT to manage by hand, and one less way for the business to look inconsistent to the customers and growers it depends on.
