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How Burris Logistics standardized email signatures for 2,000+ employees with Exclaimer

HQ:

Milford, Delaware, United States

Industry:

Food Distribution & Logistics

Size:

2,000+ employees

Burris Logistics hero image

Background

Burris Logistics is one of the largest temperature-controlled food distribution companies in the United States, handling fresh and frozen products for customers nationwide. Founded in 1925, the company is still family-run today, now led by the fifth generation of the Burris family, and employs more than 2,000 people across the country.

With that many people sending email on the company's behalf every day, Burris Logistics needed every email signature to look the same, no matter who sent it or where they worked. Getting there wasn't as simple as writing a policy and hoping everyone followed it.

Before & after

Before

  • Employees building their own, off-brand email signatures

  • A written email signature policy nobody consistently followed

  • No way to check or correct 2,000+ signatures by hand

  • A fix that had to work natively inside Google Workspace, ruling out most tools built for Microsoft

After

  • Every email signature centrally set and automatically applied

  • One on-brand template, with no room to improvise

  • Full companywide coverage without checking a single inbox

  • Deployed natively on Google Workspace, with no migration required

Burris Logistics' challenge

Burris Logistics employs people across the U.S., so they had found updating email signatures difficult. While they had a standard procedure in place, employees would ignore instructions and create templates that were off-brand.

  • Inconsistent branding: Despite a company-wide email signature policy, employees kept building their own versions. Every one shipped a slightly different Burris Logistics to the outside world.

  • No practical way to enforce it at scale: With 2,000+ people across the country, checking or correcting signatures individually wasn't something any team had the bandwidth for.

  • A Google Workspace-only pool of options: The fix had to work natively inside Google Workspace, which narrowed the field considerably.

  • No appetite for a blind leap: With that many people depending on it working, Burris Logistics needed to see it succeed on a smaller scale before betting the whole company on it.

The results

2,000+

employees with one, centrally managed email signature

4x

scale-up from the initial pilot to full rollout

Zero

new email signature policies needed since rollout

How Exclaimer helped

Burris Logistics had acquired Streamline Logistics, an Iowa freight company already running its email signatures through Exclaimer on Google Workspace. Streamline's team knew exactly what the product could do, and pushed for Burris Logistics to use it too.

Being a Google shop, Burris Logistics wanted proof before it committed companywide. So Exclaimer helped set up a pilot for 500 users first, with support on hand throughout. The trial ran cleanly, and Burris Logistics moved fast from there.

With Exclaimer, Burris Logistics can:

  • Deploy natively on Google Workspace, matching the platform Burris Logistics already ran on, with no migration required.

  • Prove it on a smaller scale first, testing with 500 users before asking IT to commit the other 1,500+.

  • Scale to the full workforce fast, rolling out to every employee once the pilot held up.

  • Replace a policy with a system, so consistency no longer depended on employees remembering the rules.

"Exclaimer has made my life easier when it comes to controlling our employees' email signatures. I'm so proud of the way we can now express ourselves to the outside world and to our internal customers thanks to this solution. We see Exclaimer as a valuable tool in letting our customers know that we're always here to service their frozen food and logistics needs."

Trish Metts

Documentation and Communications Specialist

Burris Logistics

Trish Metts

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