How Apple Print & Creative deploys new email signature campaigns in minutes
HQ:
Newbury, England, United Kingdom
Industry:
Marketing Services
Size:
50 employees
Features used:
Background
Apple Print & Creative (AP&C) is a full-service marketing agency that sells creativity and brand consistency to enterprise clients across the UK, Europe, and beyond. Its own email signatures didn't reflect either: a patchwork of separate files, built manually team by team, running on native Microsoft 365 tools that couldn't keep pace with a growing agency's campaigns.
Since 1986, the business has grown from a Newbury print shop into a multi-discipline agency covering campaigns, branding, events, and channel marketing for technology and other B2B clients, with offices in Newbury, Newcastle, and the Netherlands. Running that many campaigns across multiple teams meant AP&C had no way to track how recipients engaged with signature content, and no fast way to turn around creative for time-sensitive work. So the agency went looking for a dedicated email signature solution.
Before & after
Before
Native Microsoft 365 signature limitations
A separate signature for every team, updated manually or by individual users
No visibility into recipient engagement with signature content
Slow turnaround on time-sensitive campaign artwork
After
One platform for every team's email signatures, centrally managed
Marketing designs and deploys campaign artwork directly, with no risk to the rest of the organization
Built-in analytics on clicks and engagement
New artwork live in minutes, not days
Apple Print & Creative's challenge
Before Exclaimer, AP&C's marketing and creative teams were limited by what a standard inbox could do.
The marketing team faced several pain points:
Fragmented signature management: Different teams needed different signatures, and every change meant either individual users pushing their own updates or routing requests through IT, neither of which scaled.
No performance data: The team had no way to see which recipients were engaging with campaign content built into email signatures.
Slow creative turnaround: Seasonal and time-based campaigns needed new artwork fast, and manual signature updates couldn't keep up.
Limited creative control: As a creative agency, AP&C wanted signatures that reflected its own brand standards, not the constraints of native Microsoft 365 formatting.
The results
50
employees with email signatures centralized
10+
individual signature files consolidated
Minutes
turnaround time for new campaigns
How Exclaimer helped
Exclaimer gave AP&C a single platform to manage email signatures across every team, backed by the creative flexibility and reporting the agency needed to treat signatures as a genuine marketing channel.
With Exclaimer, AP&C can:
Centralize signature management across every department from one platform, so no one has to push updates manually or route every change through IT.
Track signature performance with built-in analytics on clicks and recipient engagement.
Update campaign artwork in minutes, keeping pace with seasonal and time-based marketing.
Give the creative team full design control, while keeping every signature on-brand and centrally managed.
Email signatures stopped being an IT afterthought and became a measurable part of AP&C's marketing mix. The agency is now looking to extend that further, tailoring signatures by department and rolling Exclaimer out to its own client base as a managed service.
