Turn every email into a campaign channel with Exclaimer

You spend months planning campaigns across ads, social, and content—but the emails your business sends every day reach more people than any of them. With Exclaimer, marketers can use that untapped channel to drive visibility, clicks, and measurable impact.

Join our experts to see how Exclaimer’s campaign features make it easy to design, schedule, and track banners that promote events, launches, and seasonal offers—right from your inbox.

See how Exclaimer helps you:

• Extend campaign reach through every email your business sends

• Launch seasonal or promotional banners in minutes, without waiting on IT

• Prove campaign impact with built-in performance tracking

Key takeaways

1. Everyday email is a powerful, overlooked channel

Marketers chase new platforms and ads, but the highest-engagement touchpoint is already in play: 1:1 business email.

These messages see 40–60% open rates—far higher than marketing email—and represent thousands of daily brand impressions you already own.

2. Signatures turn that channel into measurable reach

Email signatures are a low-effort, high-frequency space where campaigns can run continuously.

You can test quickly, swap creative fast, and extend awareness across the entire funnel without extra sends or paid spend.

3. Automation bridges Marketing’s creativity and IT’s control

Brand consistency, legal disclaimers, and accurate user data stay intact, without IT chasing template updates.

Role-based permissions let Marketing update creative in minutes while IT keeps governance steady in the background.

4. Data brings signature marketing into your attribution model

Exclaimer tracks impressions, clicks, engagement, and performance by team or region.

With UTM parameters and CRM integrations, email signature activity becomes part of your measurable campaign ecosystem—not a blind spot.

5. Use real campaigns, not just static banners

Customers are already running seasonal promotions, event invites, product launches, surveys, and internal comms through signatures.

Because these messages sit in everyday email, they avoid fatigue and drive higher click-through rates than traditional marketing banners.

6. Targeting makes campaigns smarter, not louder

Integrations with Salesforce and HubSpot let teams deliver audience-specific signatures automatically.

The right message reaches the right recipient, whether that’s prospects, active deals, customers, or internal groups.

7. Iteration is fast, simple, and organization-wide

Campaigns can be scheduled, updated, or paused within minutes.

Changes roll out instantly across every device and user, letting teams refresh creative every few weeks and continuously improve performance.

8. Signature management scales across brands, teams, and regions

Organizations with multiple brands or localized messaging can manage each identity consistently.

Dedicated brand kits and targeting rules ensure the right design, colors, and logos reach the right audiences every time.

9. Exclaimer transforms email from a routine action into a strategic channel

The emails your teams already send become a reliable, always-on extension of the marketing plan.

With automation, governance, data, and creative freedom combined, signatures evolve from static contact details into a scalable, measurable campaign engine.