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Beyond inbound and outbound: Using allbound engagement for exceptional buyer experiences

25 October 2024

0 min read

Today’s B2B buyers expect outstanding experiences, making it critical to align your sales, marketing, and customer success teams around a unified goal.   

By embracing allbound engagement, you can combine both inbound and outbound tactics to create exceptional buyer experiences that grow your sales pipeline.  

Hear from speakers from Reachdesk, 6Sense, and Exclaimer as they offer valuable insights on using allbound strategies to achieve cross-functional success and meet shared revenue goals.  

Watch this webinar to:  

  • Discover how an allbound strategy can align your go-to-market teams behind one goal, fostering collaboration and driving success  

  • Learn how to get a complete 360° view of your buyer journey to improve the end-to-end experience

  • Explore how technology and data can identify, target, and engage buyers with timely, valuable content  

Stefano Iacono

Marketing Director, 6Sense

Stefano brings a wealth of experience in B2B sales and marketing, with a track record of over 16 years in leading teams to success. His strategic insight has been instrumental in launching new ventures and driving growth, particularly in building new marketing teams and spearheading market expansion initiatives.

Stefano's approach is rooted in leveraging technology and innovative strategies to meet and exceed business objectives while fostering a positive working environment for teams and individuals.

Sofia Alexandra Silva

Marketing Manager, Reachdesk

Sofia is passionate about building and executing integrated campaigns that drive demand and pipeline growth. She believes in a human-to-human marketing approach that resonates with customers and drives revenue growth.

Sofia regularly shares insights and best practices on marketing, demand generation, and social media.

Benjamin O'Dell

Director of Demand Generation, Exclaimer

A true start up marketer, Ben took a chance moving from London to Berlin to learn all about implementing demand generation to continually increase ROI.   

Prior to joining Exclaimer, Ben was Head of Demand Generation at Meltwater, a leading media monitoring & social analytics platform, and at OpenFin, a fast-growing financial technology company backed by the world’s largest banks and most respected Fintech VCs. 

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