Driving instant feedback for Tobermore

Tobermore is an award-winning producer of paving and walling products across the UK and Ireland. Tobermore is committed to quality, performance, innovation and sustainability. 

The challenge: Keeping a personal approach at scale 

Listening to customers has been key to Tobermore’s success throughout their history. Having grown to around 400 employees and £50m in annual orders, Tobermore needed to find more innovative ways of automating customer feedback without compromising their personal approach.

Maximizing customer feedback 

Tobermore's marketing teams not only develop communications campaigns to target audiences, but also aim to gauge how customers feel about the service they receive.  

For their customers, email is the preferred method of communication. So, they rely on the power of our email signatures and feedback feature to maximize results. 

Real-time feedback. Instant results

Before using Exclaimer, Tobermore wasn't collecting feedback in a structured way. After getting our help, they immediately began to benefit from representative response levels, so they always know the best levels of service are being offered at all times. If it isn’t, then action can be taken immediately. 

Putting marketing on full power

We also allow Tobermore to tailor their email signatures in line with segmented marketing campaigns. They use tracking clicks through to their website, letting them target audiences effectively and measure the effectiveness of each campaign.

Testimonial from Orla McGoldrick, Consumer Marketing Manager at Tobermore  

“The platform in general is user-friendly and presents very professionally to customers. Setup was dealt with promptly and the support team has been great at giving practical advice. Now we have a great indicator of the customer service levels individuals in the team are providing. And, as a business, it enables a KPI to be set against customer satisfaction.”