Partner-case-studies

How Grapevine cut email signature support time by 95% with Exclaimer

18 July 2025

0 min read

This UK-based MSP uses Exclaimer to streamline IT workload, maintain brand consistency, and create new revenue opportunities rolling out company-wide signature updates in record time.

Industry	Size	HQ
IT Services	25 employees	Poole, United Kingdom

At a glance

Grapevine, a managed service provider (MSP) based in Poole, England, supports more than 1,000 customers with IT, connectivity, and communications. They’re also one of the UK’s smallest MSPs to operate their own branded MVNO (Mobile Virtual Network Operator) service, helping clients manage multiple services through a single, trusted partner.

The company provisions Exclaimer through Giacom, its preferred distributor, making licensing and onboarding fast, reliable, and easy to scale across customers.

Grapevine’s close relationship with Giacom provides direct access to best-in-class SaaS solutions like Exclaimer, backed by responsive support and the commercial flexibility to scale services with confidence.

By rolling out Exclaimer internally and across managed client environments, Grapevine reduced IT workload, improved support response times, and introduced a profitable new managed service.

The challenge: Manual email signatures were dragging down IT efficiency

Before Exclaimer, email signature management was a recurring challenge for Grapevine and its customers. IT teams spent hours deploying PowerShell scripts or chasing users to make updates—often with inconsistent and unprofessional results.

According to George Complin, Principal Consultant at Grapevine:

“We saw it all the time; broken formatting, huge logos, or branding that fell apart after a few email replies. And if you needed to update a signature across mobile and desktop? That was a full day gone.”

Clients were frustrated too. Some had multiple sub-brands or teams designing their own templates, which undermined brand consistency and trust.

The solution: One platform for consistency and control

Grapevine deployed Exclaimer’s email signature management solution internally and across managed client environments, giving IT complete control from a central platform. Now, they can easily manage email signatures organization-wide, no matter the device or location.

Exclaimer gives Grapevine the right split between IT control and marketing flexibility.

“Our marketing team handles updates and campaign content,” explained Liam Toms, Communications & Engagement Manager. “IT sets the rules. That balance lets us move fast without things getting messy.”

Grapevine’s clients use Exclaimer to deliver timely, branded messages for everything from Pride to the Paris Air Show.

“We scheduled a banner campaign to run for just one week, then didn’t need to worry about it again,” added George. “That’s the beauty of the automation features in Exclaimer.”

Exclaimer has also become a practical tool for community engagement. Grapevine highlights events like art trails and charity fundraisers directly in email signatures—something harder to do with other marketing channels.

“These are messages that could easily be lost on a website, but Exclaimer gives us a cost-effective, visible space to promote them,” Liam said. “It’s actually almost too good as everyone wants to use it to communicate something.”

The results: Faster turnaround, happier clients, and new revenue

Since implementing Exclaimer, Grapevine have improved:

Operational efficiency: Of all Exclaimer related support tickets logged with Grapevine’s Helpdesk, nearly all were resolved in under an hour, with most in less than 30 minutes.
Faster updates: Signature updates now take between 15–30 minutes per company, across all devices. Minor changes are handled “in minutes.”
Higher margins: With healthy margins on every sale of Pro tier licenses, Exclaimer has become a reliable and low-overhead revenue stream for Grapevine.
Faster sales cycles: Most sales of Exclaimer close in under 10 minutes, faster than other IT services. “We explain what it is, and they’ve already agreed,” George noted.
Stronger client engagement: Exclaimer helps re-engage older accounts and opens the door to managed IT conversations.

Why Grapevine recommends Exclaimer

“It’s one of the few products we support that just works,” George said. “Minimal training needed, no long setup. Our team knows exactly what to do and our customers see the value straight away. Compared to other services, it’s seamless to manage.”

Liam added:

“It’s ideal for any size of business. SMEs don’t always have the time or budget for a full campaign, but they can update a banner or promote a message through their email signature in minutes. That’s powerful.”