How Advantage saves 20 minutes per user to deliver 100% customer satisfaction
30 July 2025
0 min read
This New Zealand-based MSP uses Exclaimer to automate onboarding, eliminate signature setup tickets, and deliver consistent branding across every client—while rolling out updates in minutes.
| Industry | Size | HQ |
|---|---|---|
| IT Services | 50 employees | Manawatu, New Zealand |
At a glance
Advantage, a managed service provider (MSP) based in Manawatu, New Zealand, supports organisations across cloud infrastructure, cybersecurity, virtualization, and network operations. With more than 40 years of experience, the company delivers fully managed services through a single point of contact—helping clients avoid the complexity of dealing with multiple vendors.
By offering Exclaimer to clients, Advantage reduces the manual work involved in managing user email signatures, eliminates support tickets, and adds a high-margin, low-touch service to their Microsoft 365 stack.
The challenge: Manual email signature updates slowed productivity
Before Exclaimer, when clients required changes to their email signatures, this was managed manually and meant a series of repetitive tasks for Advantage’s IT team. Updates required configuring Outlook, web clients, and mobile devices for each user—creating formatting errors, broken links, and a steady stream of support tickets.
“Even if a user changed their visible email address, the hyperlink behind it was still wrong,” said Steve Smith, Regional Manager – Auckland. “You’d have to fix it manually.”
Attempts to centralize email signatures using Microsoft 365 transport rules didn’t solve the problem. Updates still required IT tickets, slowed onboarding, and pulled focus from higher-value work.
The solution: A scalable service that sells itself
Advantage offers Exclaimer’s email signature management solution as a managed or self-service add-on with Microsoft 365. This helps clients automate branding, speed up onboarding, and cut out manual email signature work. It’s quick to deploy, simple to scale, and adds value without extra overhead.
“Exclaimer is low effort for us but high value for the client,” said Steve. “We set it up once, and that’s it. No tickets, no confusion—it just works.”
Clients rely on Exclaimer to manage organization-wide signatures, support marketing campaigns, and maintain brand consistency without leaning on IT. In one large deployment of Exclaimer, Advantage set up conditional logic to apply specific banners and contact details based on subject line keywords, eliminating the need for staff training or user input.
“It’s been especially useful for clients managing multiple brands,” Steve added. “They just add a word to the subject line, and Exclaimer handles the rest.”
Internally, Advantage uses Exclaimer the same way they recommend it: to control email branding, rotate promotional banners, and include booking links and social feeds.
The results: Faster onboarding, fewer tickets, and consistent branding
Since implementing Exclaimer, Advantage have recognised several improvements:
Onboarding efficiency & time savings: Reduced client setup time from 30 minutes to under 10 and saved 15 to 20 minutes per user by eliminating manual Outlook and mobile setup.
Support reduction: Zero tickets required after setup—signature updates no longer rely on IT.
Branding consistency: Uniform signatures across desktop, web, and mobile.
Multi-brand automation: Applied different banners based on subject line keywords.
Improved internal engagement: Banners, social feeds, and bookings links integrated into Advantage’s corporate email signatures.
What began as a simple branding solution now delivers measurable time savings for clients and frees up IT resources.
Why Advantage recommends Exclaimer
“It’s one of the few products that just works,” Steve said. “Most companies send hundreds of emails a day and miss the opportunity to brand them properly. With Exclaimer, we set up signatures once and never have to touch them again.”
“Whether it’s rotating banners, booking links, or multi-brand logic, Exclaimer keeps us consistent and gives clients exactly what they need without needing extra support.”
Add Exclaimer to your MSP toolkit
Exclaimer helps MSPs save time, increase margins, and simplify email signature management.
