Why you should use Christmas email signatures

Email signatures are a vital part of every business communication. During the festive season, a Christmas email signature gives your messages warmth and individuality while maintaining compliance and consistency.

Adding festive elements or holiday-themed messages can make your communications more engaging and personable, helping to strengthen client relationships and spread holiday cheer. Plus, a well-crafted Christmas signature can leave a lasting impression and set the tone for a positive start to the New Year.

Why it’s worth updating your email signature for Christmas

A seasonal email signature might seem small, but it can make a big difference. It shows your business is current, consistent, and tuned into the moment—without compromising compliance or professionalism.

Here’s why it’s worth the update:

1. Switching up seasonal email signatures adds variety and interest 

Using the same email signature all year round can become monotonous. It's a missed opportunity to showcase your brand's creativity and adaptability. Switching up your email signature for the holidays adds variety and interest, keeping recipients engaged with your emails.

2. Making formal emails feel more more personal

A Christmas email signature is a great way to show you're up-to-date with the holiday season. It adds a personal touch to formal communication, making it more human and relatable. It's also a subtle way to show your clients and colleagues that you're thinking of them during the festive period.

3. Christmas email signatures spread good wishes  

Christmas is a joyful time that unites loved ones through shared meals and gift-giving. Including "Merry Christmas" in email signatures spreads festive cheer and positivity. As Christmas coincides with the year-end, it's the perfect opportunity to send warm wishes, even to those who may not celebrate due to cultural or religious differences.

4. Show personality while staying on-brand

It’s possible to be festive and consistent. Use approved colors, logos, and templates to keep signatures recognizable while adding seasonal elements. You stay aligned with your brand—and your compliance policies.

5. End the year on a positive note

A simple holiday message shows appreciation. When every email includes the same warm sign-off, it feels coordinated and intentional. That helps strengthen relationships across customers, partners, and suppliers.

6. Keep things fresh

Signatures don’t need to be static. Swapping in a Christmas version adds a visual break that makes people take notice. It’s a small change that signals attention to detail and gives your brand more visibility.

Tell ‘your Christmas story’ inside your email signatures 

We all love stories, and Christmas is a time for storytelling, particularly when it comes to the history of your brand or company. Consider what customers and other recipients need to know about your business during this period, whether it's your Christmas opening hours or details about a special event. All these can be easily included with a Christmas email signature template.

Your email signature could even share a snippet about your business's growth, changes, achievements, or challenges throughout the year, which makes you more relatable and human.

Additionally, you can use this space to promote any corporate social responsibility initiatives your brand has undertaken during the festive season. Sharing positive actions like charity drives, fundraising efforts, or volunteering opportunities is an excellent way to connect with customers and build trust.

The 12 tips of Christmas email signatures

Inspired by the “12 Days of Christmas,” here are twelve expert Christmas email signature tips to help you design festive, professional, and on-brand communications this season.

12 seasonal offers offering… 

Email signatures are great for sharing Christmas discounts, special offers, promotions, and other calls to action. Given that most business emails are opened and read, your message has a high chance of standing out, just as effectively as social media posts, PPC ads, or marketing emails. This leads to increased engagement and clicks.

You can even tailor specific banners to appear in email signatures coming from defined senders or sender groups, or going to defined recipients or recipient types. This level of personalization is a great way to position your brand's Christmas offers and content.

11 links a-tracking… 

Include UTM parameters in your Xmas email signature links to measure engagement and ROI. Tracking clicks helps you refine your festive campaigns and prove the value of your email signature marketing.

Even if you're experienced, using trackable links is key to evaluating performance. Test various ideas, run A/B tests, and refine your approach to make the most impact.

10 banners promoting… 

A Christmas email signature is incomplete without a Christmas banner design. They're sure to stand out, especially if you target audience's inbox is overflowing with holiday emails.

Email signature marketing has earned its place alongside other digital tactics, and you can measure its equivalent cash ROI using metrics. Take the opportunity to spruce up your Christmas banner design with seasonal colors and design touches, especially if they’re going stale. 

9 options alternating… 

You can do so much more than just running a single email signature design at Christmas. With a centralized email signature management platform like Exclaimer, you can create Christmas signature designs for each business department.

Or load up a few alternatives and have them rotate, so that regular email recipients receive a broader range of signature content.

8 festive designs appearing… 

There are plenty of chances throughout the year to update the design of email signatures, and Christmas is one of them. From snowflakes to Santa hats, there are endless design possibilities to make your emails stand out.

Consider swapping in Christmas versions of your logo and personal profile pictures of each sender. Just make sure you remain consistent so that – whoever receives it – the brand experience is the same across all your communications channels.

7 opening hours displaying… 

It’s important for customers and other stakeholders to know how Christmas might affect your business hours. Email signatures are great for this because it’s often very difficult to get this message across using other channels.

Do this no matter what changes are happening at your business. If you're closed or closing early, it helps manage expectations. If you're open longer, letting people know can maximize your investment returns. Even if the hours remain unchanged, it's helpful for people to know, avoiding any uncertainties.

6 contact details showing… 

Providing accurate contact information–including all-important social media links–is especially valuable at popular holidays, when people can be hard to get hold of.

We recommend keeping contact details to six or seven lines maximum. Otherwise, your Christmas email signature starts getting too long and may not be easy to read. 

5 gender pronouns!  

Do you include gender pronouns in your email signature? This practice is becoming more common, not only among non-binary individuals but also as a show of allyship. Keep in mind that while Christmas is typically a joyful and giving season, it can also lead to feelings of isolation, family conflicts, and trigger mental health issues.

Now might be a good time to offer employees the option to include gender pronouns in their email signatures for those who wish to express them.br>

4 feedback buttons… 

Contacting valued individuals via business email is a great opportunity to gain feedback metrics like CSAT (customer satisfaction) and NPS (Net Promoter Score).

So rather than stick with the same response buttons, why not use the opportunity to create seasonal ones that get into the Christmas spirit?

3 signature variants… 

Instead of just using alternative signatures based on the email sender, consider customizing your email signature strategy to use different designs for different recipients. Since a portion of emails within most organizations are internal, offer a different signature approach for internal emails compared to those sent to external contacts.

For instance, when communicating with colleagues about the staff Christmas party or ‘secret Santa’ plans, the signature could be more casual, while emails to customers might include more commercial calls to action.

You can also set up reply emails to use a shorter version of your usual Christmas email template. This helps prevent long email threads when messages go back and forth.

2 content pieces… 

Christmas is a time for giving, and sharing your best content is a great way to celebrate. Email signatures are perfect for sharing Christmas-themed content that aims to inspire customer success.

It's even better if you can track and evaluate how well different content marketing campaigns perform using the email signature channel.

And mobile compatibility! 

It wouldn't feel like Christmas to prevent people from participating. However, that's exactly what can happen if you don't test email signatures to ensure they display correctly on all platforms, devices, and email clients.

So don't make the mistake of neglecting mobile compatibility during the busy holiday season.

Addressing IT challenges with Christmas email signature management 

Managing email signatures for Christmas can be tough for companies, no matter how many emails they send—whether it's thousands or just a few each day. Updating signatures manually in platforms like Outlook and Gmail takes a lot of time.

During the holiday season, IT teams, particularly those in high-demand sectors like retail and hospitality, will get lots of requests for email signature updates. Each update needs to be securely applied throughout the organization, adding to the IT team's workload and bringing security challenges.

Having a reliable and secure email signature management solution is crucial. It helps streamline these requests and keeps email communications secure, allowing IT teams to handle updates efficiently while maintaining high security standards during the holiday rush.

Leveraging Exclaimer for secure and efficient Christmas email signature management

Exclaimer’s cloud solution lets IT teams design, deploy, and manage Christmas email signatures centrally, ensuring every message stays compliant, secure, and on-brand.

With Exclaimer, creating Christmas email signatures is easy—they are quickly deployable, scalable to thousands of users with a click, and simple to manage, track, and report as segmented campaigns for different users and departments. Changes roll out instantly across Microsoft 365, Google Workspace, and Exchange environments, removing manual edits entirely.

The platform's robust security features effectively safeguard sensitive information, preventing data breaches or leaks. By blocking unauthorized changes and access, these features protect data integrity and the company's reputation.

With built-in redundancy, role-based access control, and enterprise-grade encryption, Exclaimer keeps your festive communications as secure as they are consistent.

Make every email merry and professional this Christmas

Get this right and every recipient will see your email signatures just as you intended–giving you and your marketing elves maximum return on all their hard work. 

Try Exclaimer’s free online demo and see how easy it is to manage festive email signatures at scale.